The Editor's Desk

Case Study: CL Foundation Explainer Video

Case Study: CL Foundation Explainer Video

Working closely with Matt Friedman from Tanner-Friedman, we developed a series of video messages for the Cutaneous Lymphoma Foundation. The purpose of the explainer video is to draw in the audience and tell the story of this painful and often deadly skin cancer.

The film was made mostly in Philadelphia. We flew in on a Sunday evening and traveled around Philly all day Monday shooting interviews, flying out Monday evening. A grueling day, but with careful planning we saved the client a great deal on the travel budget.

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