The Editor's Desk

Case Study: Easter Seals of Michigan

Case Study: Easter Seals of Michigan

We worked with Gallant-Stokes to produce this video for the 2011 Easter Seals of Michigan fundraising campaign. The video introduced the Zach as the new poster child for 2011.  We also produced an overview video that highlighted a multitude of services that Easter Seals offers including psychological counseling, children’s services and help for families with children with special needs.

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Case Study: GTG Energy Services

Case Study: GTG Energy Services

Entrepreneur Gary Conti had an ambitious goal — take on energy giants funded by the oil and gas industries. With a modest budget, Conti’s GTG Energy Services hired us to produce a series of spots shot on green screen to promote his alternative energy business.

Focusing mainly on solar, geothermal and wind, GTG wanted to saturate the market with spots that extolled the economic freedom of pursuing alternative energy and leaving fossil fuels behind.

GTG came to us to design their production, create their graphics, shoot their spots and complete their post production.

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Case Study: Robotic Hysterectomy

Case Study: Robotic Hysterectomy

We worked directly with the Henry Ford Hospital PR team and their agency to produce this series of profiles for the web. These are the true stories of women who have undergone robotic hysterectomies at the Henry Ford Health System.

These vignettes were filmed on location at the patients homes. The biggest challenge was getting the patients comfortable enough to discuss the most difficult decision they have had to make in their lives.

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Case Study: DEAL Sports

Case Study: DEAL Sports

We have a long relationship with the elite sports agency, DEAL Sports. We’ve produced a 10 minute history documentary for them as well as their annual highlight videos. The Charles Woodson interview was produced to demonstrate the personal relationship that DEAL’s Kevin Poston and Myles Poston developed with their clients.

There is no more storied athlete in the National Football League than Charles Woodson. The former University of Michigan great is a Heisman Trophy winner. He’s also made a major impact as a professional. He’s been a consistent Pro Bowl player, won the 2009 NFL Defensive Player of the year award and was named All Pro in 2010.

Woodson helped the Green Bay Packers win the 2011 Super Bowl and is destined to become enshrined in the Pro Football Hall of Fame.

In this interview Woodson discusses his relationship with the Poston brothers and tells why he chose them to represent him in 1997 and how the relationship has grown.

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Case Study: Manufacturing Excellence In Action

Case Study: Manufacturing Excellence In Action

In June of 2009, as General Motors and Chrysler were on the brink of financial collapse, a group Metro Detroit entrepreneurs banded together in an attempt to save their industry. These local auto suppliers represent jobs for many people who would otherwise be seeking public assistance. As these workers tell their stories we see the pride and value of the American worker.

As suppliers saw their overhead rise and their market share shrink they too realized that a full blown bankruptcy of either of the troubled Big 3 would mean the beginning of the end of the minority suppliers. The suppliers play a unique and vital role in urban cities like Detroit that lack reliable public transportation. They provide jobs in the community for workers who may not be able to afford the cars they build. If these jobs go away, many of these workers would become long term unemployed.

More people work for automotive suppliers than the car companies themselves…This is the story of the men and women who work for six major minority-owned suppliers…their future and the well-being of their families and communities is at risk.

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Case Study: Intern In Michigan Sizzle Reel

Case Study: Intern In Michigan Sizzle Reel

The Detroit Regional Chamber hired us to produce a sizzle reel for the roll out of a new program with the goal of connecting student interns with Michigan businesses. The state of Michigan is fighting what they call a brain drain as most Michigan college graduates leave the state upon graduation.

The goal of Intern In Michigan is to expose college students with Michigan companies in an effort to create relationships between the two. With the hope that these “relationships” could become long lasting the program was launched.

The genesis came from extensive research conducted by area Universities and the Detroit Regional Chamber. It was soon discovered that both businesses and interns soon discovered that the brain drain cycle could be broken as the companies learned about the brilliant area students and the interns learned about opportunities in their own backyard.

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Case Study: American Family Portrait The Lesters

Case Study: American Family Portrait The Lesters

This film short was produced as a program companion to the PBS series, An American Family. The American Family series was produced originally for commercial broadcast as a one-hour show with commercials which is approx. 44 minutes. PBS optioned the series after CBS declined to air it. The length of the show was a risk and a challenge for PBS which normally requires a show length of 56:46.

PBS made a bold decision as they decided to fill the time with vignettes about “real” American families in select local markets. I was hired to write, produce and direct this Detroit 8 minute profile of a real American family, The Lester’s. James Lester was a former employee at Detroit Public Television, the city’s PBS affiliate station.

Needless to say, the decision to feature James and son was not popular, however I convinced the station James Lester, a former station janitor, was the quintessential protagonist. A hard working family man struggling to protect his only son from the mean streets of Detroit, keep food on the table and hold his family together.
The film was well received by the public and was nominated for an Emmy Award.

The Lester’s: An American Family portrait tells the blues-based story about a retired prize fighter who was training his son for glory in the square circle.

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Case Study: Eagle Creek Academy

Case Study: Eagle Creek Academy

Eagle Creek Academy was newly opened when they hired us to produce a video that show cased their academic excellence including a new pre-K program.

The sparkling new building is nestled in an area surround by a marsh, woods and a nature trail and the children use the area to explore the life sciences. In addition to the quaint location, Eagle Creek boasts a 17-to-1 student to teacher ratio and a learning environment that encourages exploration.

Our goal with the video was to get the administration, staff and students to relax and express their experiences at Eagle Creek. These real people tell their own story about life at this special private school.

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Case Study: Toxic City Lead & Battle for Environ. Justice

Case Study: Toxic City Lead & Battle for Environ. Justice

Scenes from the 2005 Best Documentary, Emmy Award winning film about the hidden dangers of lead in all homes built before 1978.

Toxic City is a classic guerrilla-style doc. Made with a $20,000 budget, it was shot, written, produced, directed and edited by Tony Mottley.

The purpose of the film was to expose the public to the dangers of lead paint and poisonous residual lead dust that lurks in all home built before 1978.

The film also uncovers some disturbing longterm affects of lead poisoned children — they are predisposed to commit violent acts as juveniles and serve prison time as adults.

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Case Study: Newsman/Blues Man

Case Study: Newsman/Blues Man

Luther Keith was a major player in the news business. He was a columnist and senior editor for the Detroit News. A respected journalist and community leader, but in his off time he sings the blues. His alter ego, Luther “Bad Man” Keith, plays the guitar and jams in bars.

MBC Network News was looking for features on the people who had interesting second vocations. Selecting Luther “Bad Man” Keith was a no-brainer. His conservative, laid back demeanor gives no clue about his fiery stage persona.

 

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