Social Media


Social & Digital Media Training and Consulting Services

We want to help you build a social media following, not just a presence.

With the advent of social media, nonprofits have more avenues than ever before to connect with their supporters and those they serve. But with so many networks to choose from, deciding which networks to use and managing them effectively can seem like a daunting task. But if managed using strategies crafted your organization’s unique needs in mind, however, social media can be a powerful tool to promote and grow support for your cause.

Through social media, organizations can build relationships with individuals while simultaneously spreading their message to a wider audience. National and community crowdfunding sites like Kickstarter and ClicktheCause can be used to build momentum for a campaign and raise funds for a specific cause in a matter of weeks. Blogging and micro-blogging sites like Tumblr and WordPress allow you to share news of your work and raise awareness about your cause. With Twitter and Facebook you can engage directly with individuals and other organizations to create awareness and recognize current supporters. Instragram and Vine let you share your visual perspective with the world in real time.

The key is to translating your social media efforts into tangible successes for your organization is to share your message in a compelling way. Tools such as Hootsuite and Tweetdeck make it easy to manage several accounts and for teams to coordinate their efforts. The social media landscape is continuously evolving, and by being responsive and changing with it, you can continue to grow your audience and the support for your mission.

Digital media helps turn messages into movements.

If social media is the envelope, digital media is the letter inside. The way that letter is written—its design, content, level of professionalism—determines your message’s impact. A brief, compelling video is one of the most powerful tools to cut through the hundreds of other messages and posts your audience receives each day so that your message is the one that sticks. Videos help tell your story in a way that words alone can’t—the combination of strong images and storytelling help engage viewer’s emotions and in doing so build enthusiasm for your cause. The proof is in the results: On Kickstarter, projects with videos succeed at a 20% higher rate than those that don’t. The right video for sharing on social media is brief, informative, creative, and compelling—something that makes people want to share it and work with you toward fulfilling your mission.